In 1882 the Antonio Allones factory, which had been making Havanas for over 30 years, decided to launch a new brand of premium quality and price. With great confidence but little modesty it was named ‘El Rey del Mundo’ – The King of the World. It proved a winner. This success lives on to this day in a selected range of Havanas renowned for its light to medium flavour and consistency. All sizes contain a blend of filler and binder tobacco from the Vuelta Abajo zone and are made by the ‘tripa larga, totalmente a mano’ – long filler, totally handmade technique.
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